The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Over the past few years, there has been more of a shift toward inbound techniques, while many outbound tactics have become antiquated. More businesses are finding success publishing original content rather than embedding advertisements within external content, because of the additional benefits these tactics offer, such as branding and audience growth.
With these trends in mind, let’s discuss the top online marketing trends that will surely help you with your business especially this year:
- Content Marketing Will be Bigger Than Ever
One of the main ways that companies are establishing authority and gaining trust with consumers is by consistently creating valuable content through a variety of channels. This typically involves relevant industry information that provides insight or entertainment to an audience. Doing so allows a company to steadily build rapport with its demographic and develop a loyal following.
- Social Media Marketing Will Require More Diversity
Just a few years ago, businesses were limited with regard to the social media networks they could implement into their marketing campaigns, with the biggies including Facebook, LinkedIn and Twitter. Now, it seems like new social media sites are appearing all the time. While some never really get off the ground, others like Pinterest, Google+, Tumblr and Instagram have surged in popularity and have provided businesses with an excess of new options that allow them to produce engaging content in a variety of media forms and build their audiences across more channels than ever before.
- Image-Centric Content Will Rule
It’s becoming more important to make content easily and quickly digestible. If you look at the social media sites that are on the rise, three of the four have a common characteristic…they place an emphasis on images. The rapid rise to success of Buzzfeed and Pinterest are testaments to the power and viral potential of image-based content. Successful blog posts that receive the most social shares also usually have a common characteristic: they pepper in some well-placed pictures to break content up and emphasize certain points. Another example is infographics, which combine images with a minimal amount of text to explain a topic and provide statistical information or data from research studies. While I doubt that traditional text-based content will ever completely go out of style, it’s pretty clear that incorporating images is beneficial to a marketing campaign.
- Less Will be More
One notable trend is the apparent shift in consumer preference regarding simplistic marketing messages instead of in-depth messages. When you think about some of the top brands in the world like Apple and Google, they clearly value simplicity. A large part of Pinterest’s appeal is its clean, uncluttered, and minimalist aesthetic. Well, I do understand this because I am truly a minimalistic person. I prefer less than many.
- Mobile-Friendly Content Will Be Necessary
Due to the widespread and quickly growing use of smartphones and tablets, it’s necessary for companies to create content that’s accessible to mobile users. Whether it’s creating an alternate mobile version of a website or utilizing responsive web design, it’s important to provide a positive experience to users that are browsing via a mobile device.
There you have it, my list for the top online marketing trends. Did I miss anything? What do you think about my list?