In a world where attention is currency, it’s becoming increasingly more difficult to attract the eyes and ears of your target market. I know how this feels. It’s really tough. Not only are you up against larger companies with nicely funded marketing departments, you’re also competing with social media and a multitude of other distractions for the attention of your prospects.
But that doesn’t mean your marketing efforts have to cost a ton of money or be overly dramatic in order to stand out from the crowd. Here are five creative and inexpensive ways to market your business in a digital world:
- Get endorsed by a local celebrity.
Many business owners as well as I am, dreams of having our products or services endorsed by a global celebrity. But instead of trying to get a superstar to support your business, try seeking out a local celebrity instead.
- Create a LinkedIn group.
Not only is a LinkedIn group free to create, it can enable you to offer your professional network a vibrant, useful information resource all while driving traffic to your site and increasing sales. Just don’t use the platform to hard sell anyone.
It can take time and effort to get one going, but the goal should be to help provide resources and start discussions on topics that can benefit your community. Groups should also be a place for your members to network with other professionals online.
- Get published on niche blogs.
While it may be difficult to get on the front cover of a major magazine, you can create marketing strategies and opportunities by being featured in a popular niche blog. Identify three to five blogs that target your market then contact the creator and offer a few ideas of how you’d like to bring value to his or her readers.
- Create videos for YouTube.
With more than 800 million unique visitors a month, YouTube can be a powerful platform for marketing a business online. To do so, go beyond simply posting random videos of your product or sharing your thoughts.
The marketing videos you create should include the following elements:
- A keyword-researched headline.
- A clear editorial message. Don’t try to accomplish too much in one video.
- A call to action. Tell the viewer to do something, such as subscribing to your channel.
- Write an e-book about the biggest issues in your industry.
You no longer need a publishing company or thousands of dollars to get distribution for a book. Amazon, for instance, will let you upload a digital book for free, with a 33 percent take on every sale. The goal is not to make a profit from direct book sales but to use it as a lead generation tool, encouraging readers to opt into your website for further information.
With these 5 online marketing strategies, your business will surely become a success! Come and join me use these online marketing strategies and you’ll see what I mean. You will see that your business will surely be able to experience success.