February 18, 2015
by admin

The Ten Marketing Predictions for 2015 [Infographic]

We would agree with this infographic that personalization, accessibility, mobile compatibility and an increase in marketing noise without using guest bloggers would be the trend for marketing in 2015.

We’d also like to stress that, out from this infographic, infographics itself and videos, along with responsive web design would be some of the more technical aspects that would help generate leads and traffic for 2015.

Read on to find out more!

August 24, 2015
by admin

6 Digital Marketing Strategies!

Malcolm X was quoted as saying; “The future belongs to those who prepare for it today.” If you are reading this article, you are likely a step ahead of the competition by staying sharp in news and trends in the online marketing field.

  1. Get started on Instagram

If you haven’t started an Instagram account for your business, what are you waiting for? The younger generation has flocked to this social media platform with over 200 million monthly active users. Advertisers are getting more of an opportunity to share their content through filtered photos. Instagram is one of the most natural ways to share content for your brand. It is better to be a step ahead of the game than 2 steps behind it.


  1. Yahoo! Bing network

The average cost per click on Yahoo! Bing was 10% to 24% lower than on Google AdWords.  A lower cost per click can yield a lower cost per acquisition, which is the exact reason why you should start taking the search network seriously that receives 11.6% of the market share this upcoming year.

If you are in an expensive industry in the pay per click world like the legal profession, insurance industry or medical field, having a lower cost per click can help with a profitable PPC campaign. This has helped me a lot in my business.


  1. Facebook lookalike audience

What exactly is a Facebook Lookalike Audience? According to Facebook, Lookalike audiences let you reach new people who are likely to be interested in your business because they’re similar to a customer list you care about. When you use Custom Audiences, you can choose to create a lookalike audience that targets people who are similar to your Custom Audience list.


  1. Paid promotion on Facebook

Adding just $5.00 in promotion to selected Facebook posts will drastically increase your interaction. You’ll start to notice a major spike in communication when you boost your post for a small budget. With Facebook’s Edgerank Algorithm, the likelihood for a business to appear high in the news feed is less likely. I focus on posts that can yield the best results and boost them for a small budget.


  1. Email marketing

If you are a business that only sends out one email blast per month, start doubling this number and send out at least two per month. Nordstrom sends out multiple email blasts EACH DAY! If you have compelling content that would be informative to the subscribers on your email list, tell them about it via email communications.


  1. Twitter outreach

There has been a lot of frustration amongst marketers over all of the advertising that various social media channels are forcing businesses to partake in. Luckily, Twitter is still a great platform where you can grow your following organically. Start searching for hashtags within your industry and reaching out to users in this fashion. Compliment someone on Twitter about a blog post that they wrote. Begin asking questions related to your hashtag. The result will be more interaction and core following of people who are interested in your content!


I don’t expect digital marketers to hit on each and every one of these 6 guideline but if you incorporate some of these steps, you might just have the perfect business year!

November 24, 2014
by admin

The Top 5 Online Marketing Trends

The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Over the past few years, there has been more of a shift toward inbound techniques, while many outbound tactics have become antiquated. More businesses are finding success publishing original content rather than embedding advertisements within external content, because of the additional benefits these tactics offer, such as branding and audience growth.

With these trends in mind, let’s discuss the top online marketing trends that will surely help you with your business especially this year:


  1. Content Marketing Will be Bigger Than Ever

One of the main ways that companies are establishing authority and gaining trust with consumers is by consistently creating valuable content through a variety of channels. This typically involves relevant industry information that provides insight or entertainment to an audience. Doing so allows a company to steadily build rapport with its demographic and develop a loyal following.


  1. Social Media Marketing Will Require More Diversity

Just a few years ago, businesses were limited with regard to the social media networks they could implement into their marketing campaigns, with the biggies including Facebook, LinkedIn and Twitter. Now, it seems like new social media sites are appearing all the time. While some never really get off the ground, others like Pinterest, Google+, Tumblr and Instagram have surged in popularity and have provided businesses with an excess of new options that allow them to produce engaging content in a variety of media forms and build their audiences across more channels than ever before.


  1. Image-Centric Content Will Rule

It’s becoming more important to make content easily and quickly digestible. If you look at the social media sites that are on the rise, three of the four have a common characteristic…they place an emphasis on images. The rapid rise to success of Buzzfeed and Pinterest are testaments to the power and viral potential of image-based content. Successful blog posts that receive the most social shares also usually have a common characteristic: they pepper in some well-placed pictures to break content up and emphasize certain points. Another example is infographics, which combine images with a minimal amount of text to explain a topic and provide statistical information or data from research studies. While I doubt that traditional text-based content will ever completely go out of style, it’s pretty clear that incorporating images is beneficial to a marketing campaign.


  1. Less Will be More

One notable trend is the apparent shift in consumer preference regarding simplistic marketing messages instead of in-depth messages. When you think about some of the top brands in the world like Apple and Google, they clearly value simplicity. A large part of Pinterest’s appeal is its clean, uncluttered, and minimalist aesthetic. Well, I do understand this because I am truly a minimalistic person. I prefer less than many.


  1. Mobile-Friendly Content Will Be Necessary

Due to the widespread and quickly growing use of smartphones and tablets, it’s necessary for companies to create content that’s accessible to mobile users. Whether it’s creating an alternate mobile version of a website or utilizing responsive web design, it’s important to provide a positive experience to users that are browsing via a mobile device.


There you have it, my list for the top online marketing trends. Did I miss anything? What do you think about my list?

September 21, 2014
by admin

5 Online Marketing Strategies for a Tight Budget

In a world where attention is currency, it’s becoming increasingly more difficult to attract the eyes and ears of your target market. I know how this feels. It’s really tough. Not only are you up against larger companies with nicely funded marketing departments, you’re also competing with social media and a multitude of other distractions for the attention of your prospects.

But that doesn’t mean your marketing efforts have to cost a ton of money or be overly dramatic in order to stand out from the crowd. Here are five creative and inexpensive ways to market your business in a digital world:


  1. Get endorsed by a local celebrity.

Many business owners as well as I am, dreams of having our products or services endorsed by a global celebrity. But instead of trying to get a superstar to support your business, try seeking out a local celebrity instead.


  1. Create a LinkedIn group.

Not only is a LinkedIn group free to create, it can enable you to offer your professional network a vibrant, useful information resource all while driving traffic to your site and increasing sales. Just don’t use the platform to hard sell anyone.


It can take time and effort to get one going, but the goal should be to help provide resources and start discussions on topics that can benefit your community. Groups should also be a place for your members to network with other professionals online.


  1. Get published on niche blogs.

While it may be difficult to get on the front cover of a major magazine, you can create marketing strategies and opportunities by being featured in a popular niche blog. Identify three to five blogs that target your market then contact the creator and offer a few ideas of how you’d like to bring value to his or her readers.


  1. Create videos for YouTube.

With more than 800 million unique visitors a month, YouTube can be a powerful platform for marketing a business online. To do so, go beyond simply posting random videos of your product or sharing your thoughts.


The marketing videos you create should include the following elements:

  • A keyword-researched headline.
  • A clear editorial message. Don’t try to accomplish too much in one video.
  • A call to action. Tell the viewer to do something, such as subscribing to your channel.


  1. Write an e-book about the biggest issues in your industry.

You no longer need a publishing company or thousands of dollars to get distribution for a book. Amazon, for instance, will let you upload a digital book for free, with a 33 percent take on every sale. The goal is not to make a profit from direct book sales but to use it as a lead generation tool, encouraging readers to opt into your website for further information.


With these 5 online marketing strategies, your business will surely become a success! Come and join me use these online marketing strategies and you’ll see what I mean. You will see that your business will surely be able to experience success.


June 1, 2014
by admin

We’re Here To Help You! Here’s An Introduction!

Hey, we’re the HyperTag team and we want to help you with your business.

We’d like to get a bit more personal, but , we’re not really that good writing about ourselves (lol).

Building a successful online marketing strategy is just like building anything. It starts with a solid foundation. That foundation comes from understanding three basics of online marketing:

  • Search Engine Optimization
  • Content Marketing
  • Social Media Marketing

But knowing what each side does for your website isn’t enough. As many people discovered after the recent Google updates, applying even well-established marketing techniques incorrectly way can hurt your ranking. To maximize their benefits, you also need to understand their shortcomings.


Search Engine Optimization

When I think of online marketing and the search engines, SEO is usually the first thing that comes to mind. SEO is used to create a site that the search engines will rank as one of the most relevant pages for a given term. The fact is, 95 percent of searchers click on a page that appears on the first page results for Google, Yahoo! or Bing. You can see that search rank is a big deal!


Building a solid SEO strategy consists primarily of selecting relevant keywords and providing valuable content related to those keywords. In the past, SEO was driven by factors like keyword placement, keywords density, and even how many times a keyword was used to link to that page.


But the search engines quickly discovered that keywords could be easily manipulated. A page that had nothing to do with a keyword could be ranked in top three, just by optimizing the page. Today, this means that sites who rely solely on keywords are often ignored by the search engines.


Instead, SEO should include:

  • Relevant Keywords
  • Valuable Content that is Shared
  • A Website that Loads Quickly
  • Both Images & Content
  • Backlinks from Respected Websites


Content Marketing

Online content marketing has expanded the field to include blogs, training videos, podcasts, and even video games. But like every other online strategy, content marketing has its downsides. Low quality content is the most common mistake and can affect your rankings and damage your brand. For example, content riddled with grammar and spelling errors makes you look careless and unprofessional. Providing statements without verifying the facts can make you look foolish. Remember that the content you put on your site might be the first impression a prospective client gets of your company.


Social Media Marketing

Social media is also quickly becoming the primary way content is shared. Sites like Twitter, Google+, Stumble Upon, and Facebook all allow consumers to share valuable content with others in their network.


In order to make the most of a social media marketing strategy, you need to interact with your fans and create a true community. Show that you are accessible by allowing people to ask questions, voice concerns, and even complain. Then address these issues in a professional manner. Provide them with content that interesting, not just promotional. Remember, social media is first of all social!


These three components are just the foundation of building a successful online marketing strategy. But without an understanding of how these three areas lay the groundwork for your overall strategy, you could find your efforts wasted. By building a solid online marketing foundation, you can begin to build a successful strategy that works for your business.